The first question you must ask yourself is what are Facebook Messenger ads? Facebook Messenger ads are sponsored messages that look like normal messages but feature a brand name as the sender. They are meant to initiate a conversation with the user. Home screen ads appear between messages on the messenger home screen and look like standard Facebook ads. They redirect users to a landing page, where they can learn more about the product or service. However, if you want to use Messenger ads to build a better relationship with your audience, you must know what your audience wants and how they want to receive it.
Besides being visible on the home screen of a user, Facebook Messenger ads also work in a more personal way. They can target users based on how they interacted with your page, such as those who have recently viewed your page. For instance, an ad from Original Cost Clothing includes a “Shop Now” call-to-action (CTA), which leads the user to the store’s website. Alternatively, advertisers can select any destination they want for the CTA, which can be the Facebook Messenger app or a website.
When used correctly, Facebook Messenger ads can be extremely useful for building local brand awareness. These ads can act as middlemen in the sales process, providing leads with demos or collateral to further their understanding of the product or service. They can also push leads further through the sales funnel. This is why they are a valuable marketing tool. If you’re unsure about Facebook Messenger ads, make sure to read this article before you begin creating your campaign.